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Kudos To Sony’s Marketing Team

You’ve got to hand it to the Sony marketing team. They really outdid themselves this time.

They have taken the old NBC”s “Must See TV” adage and made it a reality for a B grade movie with an ill-advised plot. Every American needs to man or woman up, get in line and spend some Christmas bonus money on a ticket for “The Interview”. No question about it, this needs to become one of the best-selling movies of all time because America does not negotiate with terrorists and we won’t let some young punk who inherited a crazed country tell us what we can and cannot watch.

Hats off to Sony for pulling this off. They played their hand to perfection, from the pre-release threat not to go forward, to the hacking incident that only fanned the flames of interest in everything Sony, to the canceled Christmas Day release. They even got the main protagonist in the movie to play his role in real life. He has taken the bait 100%. The only thing that they didn’t do was get Dennis Rodman involved.

Now it is time for us to do our part. We really have no choice. Even if we want to cover our eyes and stick our fingers in our ears, we need to see “The Interview”. It is our patriotic duty. We can come back and revisit if Sony’s shrewd marketing crossed the line and have a more thorough discussion about Hollywood in general, but for the time being, we need to lace up our boots, heat up the car and head on down to the local movie hole and like they said in the 1976 classic, “Network”, scream that we aren’t going to take it anymore.

Introducing Bob Cramer, London

Based on repeated trips to the mall, the world clearly needs one more great fashion brand named after a male designer. So with no expenses spared, I am pleased to announce the creation of my newest venture: Bob Cramer, London.

Now Ralph (Lauren), Tommy (Hilfiger), Michael (Kors), Calvin (Klein) and the rest of you, first of all, thank you for welcoming me to the club.  Please don’t see me as a threat, just look at Bob Cramer, London, as a chance to grow our collective market.

Yes, you will be seeing a lot of press coming soon, especially as I focus on struggling retailers needing something new to spiff up interest.   J.C. Penney’s will start with an exclusive on my women’s line, Abercrombie and Fitch will debut my young men’s line, and yes, for some extra royalty, I agreed to be the model.  Target too has promised that they are only going to take cash when selling my line so no worries.

Bob Cramer, London, has set a high bar with only American manufacturing, the finest Pauley’s Island Cotton, breathtaking design and color patterns and a full product line-up from pajamas to evening ware and everything in between.  When you buy a Bob Cramer, London product, you will know and everybody who sees you will confirm that you have arrived.  And wait until you see our children’s line, coming just in time for back to school, 2014.

Furthermore, Bob Cramer, London, is planning a public offering in the first quarter next year.  My dear friend, Mr. Kors, did pretty well with his IPO in 2011, and Ralph’s company has been no slacker either.   Analysts agree that Bob Cramer, London, has similar characteristics, but higher growth opportunities because of its newness and a secret, soon to be released, second brand focused on women’s hair products simply called “The Bob”.

I May Have Won The Lottery

Your ever-opportunistic blogger was out and about yesterday in Buckhead and decided to partake in the Mega Billions lottery craze.  Finding myself in the brand new office tower adjoining Phipps Plaza, I ducked into the little newspaper stand and said hit me with $10 worth of those life changing random numbers.

Well, well, well.  I awake this morning to learn that, you guessed it, one of the two mega-mucho-money winning tickets was purchased at this EXACT place.  Now, now, you all calm down.  I am going to take my time, have my coffee and do some planning before I check my winning numbers.

First, must focus on security.  How do I keep people from stealing that magic piece of paper?  My house is now officially a no-fly zone and everything is on lock down.  No kids’ friends over to study for exams, no UPS deliverers claiming to be bringing Holidays goodies, and no guests over for eggnog or to see our Christmas tree that I must say is well done this year.

Second, I need to plan how I am going to quit my job.  Everybody quits their job after winning mega millions, right?  I need to walk right to the boss’s office, burst in no matter who is in there, and tell him adios. I would like to say goodbye to my work colleagues but maybe I will just send them each a check instead.

Third, I need to get ready to hear from some new relatives; so many new cousins coming out of the woodwork that they may topple my family tree. The phone will surely ring like crazy so might need to change my number, get a new email and definitely drop all that Facebook, Linkedin and Twitter stuff while I am it.

I must say, it is getting kind of lonely planning for my big winnings.  But money is money and all these millions will change my life.  I can’t wait.  Maybe now I need to look at my ticket and confirm the inevitable.  Well, here I go and there is no going back to the way it used to be.

Onward To A High School Diploma

On the heels of last week’s local elections, Atlanta and many cities across America have newly elected school boards each promising positive change, more accountability and a better education for our children.

Here in Atlanta, approximately half of the students who start ninth grade in the Atlanta Public Schools don’t graduate.  Nationally, a student drops out of high school every 26 seconds.  The personal, societal and economic impact of educational failure is massive and maddening.

These sobering statistics unfortunately cast a negative shadow on the work of millions of highly motivated and dedicated educators who daily do their best to teach, inspire and guide young people.  It must be frustrating beyond belief that the national statistics don’t reflect a better collective end result.  Perhaps there is solace in knowing that one has contributed as much as can be done on an individual level, but that structural forces bigger than any of us are holding back greater outcomes.

On a brighter note, a myriad of educational reform programs are beginning to chip away at some of the gunk that may be at the clogging up the system.  With no personal ability to judge what is the needed diagnosis, I share anecdotally some ideas and curriculum approaches that have crossed my path with hopes that they illuminate a way forward, recalibrate the dropout yield curve and provide a new generation jazzed and juiced to build a better country and healthier world.

The Future Project is on a mission to transform America’s high schools into the most inspiring places on earth (now that’s what I’m talking about!).  Using a full time “Dream Director” whose only job is to help students act on their dreams, The Future Project is helping students develop the confidence, 21st century skills and passion to succeed in the classroom and beyond.  Based on great early results with over 1,000 students in three states, The Future Project in just its third year is spanning out across the country.

The National College Advising Corp  recruits recent college graduates to serve as full-time college counselors at under-served high schools to make sure that qualified students don’t miss out on a college education.  Helping students navigate the complex web of admission and financial aid, NCAC raises the college go-rate of many low-income, first generation college attendees. Today there are 372 counselors assisting over 100,000 students a year.

Outward Bound’s Expeditionary Learning program offers experiential project-based curriculum and professional teacher development to help transform existing schools into places where students become leaders in their own learning.  With a focus on the national Common Core curriculum and beyond, EL’s program combines effective content with rigorous practice, bringing together the “what” and “how” for engaging instruction.   Over nearly two decades, EL has grown from a mere 10 schools into a program the size of a major urban school district.

While not comprehensive, these three programs represent change afoot, offering small glimmers of innovative light cast against the much larger vortex of federal, state and individual school board programs each seeking improvement in their own ways.  Perhaps educator Wanda Hopkins-McClure, during Friday’s insightful TEDxPeachtree conference, got it right when she said “innovation in education will happen one teacher, one student, one classroom at a time.”  Well, that time is now.  We cannot wait and we need to aggressively rethink how we can fix this broken system so vital to our future success.

Out Of This World

A recent NY Times story says there may be 40 billion habitable Earth-size planets in the galaxy.  Yes, that’s 40 billion, each represented like individual dollars floating weightlessly around in Warren Buffett’s vast bank account.  The planets, supported by sun-like stars that keeps surface temperatures in the Goldilocks zone—not too hot, not too cold–should be compatible with liquid water and therefore capable of sustaining human life, according to the report. Just imagine, out of these 40 billion planets, you would think a dozen or so might have inhabitants of some sort and represent the ultimate growth market.

In that context, I was thinking about Atlanta, it’s Fortune 500 companies, technology community and political leaders.  For example, Delta could “keep climbing” right out of our solar system, offering flights to new planets and set up complicated intra-planet connecting flights that finally don’t require an ATL layover. We would need to expand the downtown Coke museum to include new flavors sold in new worlds. UPS with their love of logistics could probably figure out how to guarantee your package delivery by 10:30AM, universally. Heck, even the growing Atlanta tech scene could participate with GA Tech’s breakthrough online engineering program giving new meaning to distance learning and startups residing at David Cummings’ Atlanta Tech Village (ATV) literally shooting for the stars.

Re-elected but with global ambition, Atlanta Mayor Reed might eventually want to become Ambassador to the United Planets, the successor to the United Nations.  And as they are apt to do, our state and local political leaders might get supporters to send them on even more “out of this world” junkets.  Atlanta, which has finally gotten on the world stage, will need to reformulate its strategy to earn its rightful place in the expanding universe.  The Metro Chamber better put on a new pot of coffee.

Wall Street might also need to adjust.  Market opportunity takes on a whole new meaning. Foreign markets are really foreign knowing it will take a minimum of 12 light years just to reach them.  Bitcoin is expected to become the new universal currency but I wonder even if their creators anticipated interplanetary expansion.  Elon Musk, with his vast portfolio companies that include SpaceX, Hyperloop, Solar City and Tesla, may become our country’s go-to guy, and I foresee him doing a leverage buy out of NASA in return for helping fix healthcare.gov.

According to the article, none of the 40 billion planets cited are exactly Earth’s twin—“Earth 2.0 in the argot”, whatever that means.  So I guess the reality of little earth-like people roaming around malls and stuck in traffic might be a little out there.  But it sure is fun to think about, with so much potential commerce just sitting there in the night sky.

MARTA, new urbanism and the future of Atlanta

As the buzz from the mind-expanding (Co)Lab conference slowly recedes, I cannot help but think of comments made in the very final session of the day and a half collaborative leadership summit.

They came from the CEO of MARTA.  He said that MARTA was seriously underfunded compared to our peer cities and beginning to fall further and further behind.  His simple and to the point comment flies in the face of basically all the other rhetoric coming from the high brow conference speakers imaging an Atlanta of the future.  Simply put, without a world-class public transportation system, you don’t have a world-class city.

We can talk all we want about new urbanism, “hipsturbia”, walkable cities and the like.  Call it what you want, but without a world-class public transportation system it doesn’t work here in the ATL.

We can talk about attracting millennials who one speaker said would “rather give up their car than their cell phone” but without world-class public transportation, you cannot simply walk all over Atlanta.

We can talk about improving education, decreasing smog and opening up new job possibilities for the disenfranchised, but without mobility and a world-class public transportation system, it is mainly just talk.

It is actions that speak louder than words and I think the excessive focus on the new Falcons stadium sums up some flaws in our thinking.  We have left no stone unturned to convince two historic churches to relocate so the City can contribute, according to Jay Bookman in the AJC, not just $200 million, but really close to $1 billion in public money, to build a stationary stadium used a few dozen times a year.

I wonder what the amplifying effect would be if we took this passion, our city money and used the $1 billion dollars to lead an expansion, improvement and upgrading of MARTA.  What would do more to make Atlanta a world-class city?

It is all about priorities, leadership and wise investment.  And the irony that we have to build the new stadium on the more expensive and disruptive “South” location primarily because it is near a MARTA stop shouldn’t be lost on any of us.

An ATL Weekend To Remember

Atlanta showed off this weekend and proved yet again why it is one great American city. With something for everybody, I tried to do everything.

One minute I stood eye to eye with the world’s 30 best golfers at the historic East Lake Golf Club, another minute on the edge of my seat at the world debut of Barry Manilow’s powerful new musical, Harmony, which tells the story of a famous six man vocal group banned by the Nazis.

On Sunday I joining 1,400 other Atlantans who spent a crystal clear, chamber of commerce weekend afternoon inside Symphony Hall at the inaugural (Co)Lab, a collaborative learning summit to make our wonderful city an even better place to live. On Friday, 400 of us gathered at an Atlanta art gallery for Hope Flies, an evening to celebrate hope and raise funds and awareness for the most promising Mitochondrial disease research and treatments.   On Saturday, 100,000 gathered in Piedmont Park for Music Midtown, dancing to the Red Hot Chili Peppers amidst the raindrops.  (To be honest, I missed the concert, but my son attended and I had to pick him up so it was just like I was there).

Civic pride, charity and remarkable doses of humanity on display everywhere.   At the golf, talk centers on the transformation of the East Lake, community revitalization and the massive Charter school being built just across from the club.  At (Co)lab, Atlanta boosterism alive and well but backed up with talk about the BeltLine (one speaker said it was the greatest urban opportunity for any American city), the shareable city initiative and the positive impact of the arts.  At Hope Flies, the quiet dignity, pure courage and internal strength of people caring for those inflicted with this little known disease (please note, 1 in 2,500 people suffer from Mitochondrial disease and it has very strong connections to other better known diseases like Autism, Alzheimer’s and Parkinson’s).  At dinner before the moving Harmony, a brief but touching conversation with a healthy 82-year old man who after enjoying a hearty shrimp and grits dinner, followed by dessert, talked about life’s blessings as he planned a 2014 trip with his wife to New Zealand.

Blessings were all over the ATL this weekend. And to top it off, I got a chance to shake hands with Mayor Reed late Sunday.  For the man ultimately responsible for making things work around here, he sure looked pretty cool, calm and collected.

Student Government

I was a freshman at Emory University when Bert Lance, a Georgia banker and close confidant of then President Jimmy Carter, came under national scrutiny for questionable banking practices.  Mr. Lance died last week at the age of 82 and while history may judge he got a bum rap back when, Mr. Lance and his well-publicized troubles played a bit role in my collegiate political career.

Let me explain.

A crowded field of young, up-and-coming political types were all jockeying their way to earn one of three spots representing freshman interests on the Emory student government association (SGA), a highly coveted position to influence policies and events on campus while assisting with graduate school admission and perhaps future fame and fortune. To gain name recognition which was the campaign’s most important facet, Emory’s best and brightest littered the campus with professionally produced campaign fliers. If you didn’t know better, you would have thought these people were running for Congress as each 8 1/2 by 11” poster had a more perfect headshot than the next (and this was before desktop publishing made it economically feasible to produce such work).

Your dedicated blogger, who had some concerns about the Emory freshman experience, was out late one night and perhaps after a few too many thought it was silly how seriously the announced candidates were taking this “freshman” election.  With a mind full of mush, your dedicated blogger thought that he could have some fun with this whole thing, perhaps stand out from the crowd and get himself elected.

So with haste and a ballpoint pen, your dedicated blogger whipped up a stick figure self-portrait complete with an “I Love Emory” T-shirt (I Love NY was the advertising rage at that time) to stand in stark contrast to the other candidates’ picture perfect headshots.  Then, with a marker, the rest of my campaign poster came to life, with “Bobby Cramer for SGA”, “Here is my picture” and an earnest, “I will, in all seriousness, appreciate your vote”.  The whole process took about five minutes.

Not bragging here, but the poster was a huge hit.  My name recognition soared, and somehow I qualified for the run-off election where the top nine vote earners competed for three final SGA spots.

Not one to rest on my laurels, I needed to keep the momentum alive for the run-off.  Figuring that humor was always the best bet, I made us some quotes of then prominent people, Bert Lance included, and placed them stand right next to my little hand drawn picture on my new run-off poster:

“He is a real leader!”–Richard Nixon

“He is trustworthy, dependable!”–Bert Lance

“He is so cute!”–Mrs. Cramer

Well, I was elected and went on to serve with some distinction on the SGA, mustering up the courage one night to speak up at a dinner at Emory President James Laney’s house, which resulted in a presidential visit to my Dobbs Hall dorm, an open and frank conversation with my freshman “constituents” and the eventual establishment of a Freshman Council.  I kid you not.

Mr. Lance’s recent passing made me think of this story and that campaign, harkening back to a simpler time, when an aspiring and buzzed college kid could connect with peers, affect positive change and get a little laugh without even using Facebook.

 

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A Blogger’s Summer Swoon

My loyal reader(s), your highly inconsistent scribe confesses here and now that it is not just writer’s block.  This wet yet mild summer has left your blogger moving slower than normal, a torn calf muscle and a heavy heart partially to blame. But with time comes healing, and a new sense of optimism, like a late afternoon thunderstorm, is sweeping across my little mind, clearing the humid air, washing away clouds of doubt and hopefully opening a new blogging chapter.

To set the record straight, we had to put our beloved family dog, Lucky, down on July 17th.  As I wrote in my June blog post, Lucky gave us nearly 14 years of love and affection.  While steroids gave us time to prepare for the inevitable, there was not a dry eye in the Cramer house after making the heartbreaking trip to the vet’s office on that miserable Wednesday morning.  Our house is noticeably quieter with a constant feeling that something is missing.  Fortunately, our kids have been home a lot, but even they don’t roll around in the grass, bark at squirrels or stare with amazement out the dining room window.  They just miss their white haired sister.

A freak tennis injury during the first official week of summer has also contributed to my summer swoon.  Running to hit a forehand in the very first game of a match, a snap, crackle and pop went off in my left calf, as if somebody had just hit me with an overhead; down for the count, carted off like you see on TV, and sentenced to weeks of ice, Aleve, and elevation, I did earn a sympathetic ride on the airport trolley that beeps throughout Hartsfield-Jackson airport. Now, some five weeks later, I am about good to go again and promise, cross my heart, to stretch with renewed conviction and consistency.

Perhaps stretching is also good metaphor for my blog moving forward. Age and time change things providing a treasure trove of material.  Two of my three children are out of the house, kind of, pursuing needed independence and new adventures; the third has a driver’s license and a little car.  My work today is different: less day-to-day, more strategic. With my wife going back to teaching next week, our house will reach new, unprecedented levels of inactivity, perfect perhaps for writing.

My little blog did get an unexpected endorsement a week or so ago.  I was deposed in a lawsuit involving the Metro-Atlanta Task Force for the Homeless, the organization I served as Board Chairman for 15 years.  In the middle of the proceeding, the other side produced copies of all of my blog posts over the years.  Our lawyer, not being aware of my blogging past, turned to me and said, “You are a prodigious writer.”  I couldn’t help but smile.

 

 

Super Dog

Our family’s precious and beautiful dog, Lucky, will celebrate her 14th birthday this summer, and as dog lovers everywhere know, that is within drooling distance of becoming a centenarian.  Besides some muscle atrophy in her hind legs, she is quite with it, giving squirrels a run, barking at strangers outside and starring inquisitively at just about everything around her.  Yes, she has gotten a bit stubborn, as she will only go on leash-walks with the two family members in tow, only traveling on certain streets of her choosing, but that is natural for an old and distinguished lady who has given so much love and tenderness to the family that adopted her when she was nine weeks old.

 

Over the past two weeks, though, we have had a bit of a crisis.  Lucky’s legs, her back left paw specifically, have weakened to a point where she has trouble getting to her feet.  If she can’t get up under her own power, lots of bad things start happening.  She struggles to get her footing, especially on the house’s slick hardwoods, and we have perfected the bear-hug assist that manually propels her to all fours.

We know that this is only a temporary, stopgap measure, and with hope that something else could be done, a miracle really, we journeyed to see our trust veterinarian.

We found it.

Steroids.

I now understand why baseball and football players gobbled and begged for them, risking suspensions, perjury, public humiliation and serious long-term medical consequences.  After the first day, Lucky was back up on her feet. Day two, she took on the steps.  Day three, she walked the neighborhood.  Day four, she caught the squirrel.

Her transformation, so dramatic and so fast, has us conjuring up Lucky lifting weights at Lifetime Fitness, becoming a “cougar” in her own right, and starring in TV commercials alongside the AFLAC duck.  Perhaps with time and an increased dosage, she could try out for the Iditarod.  The possibilities are endless.

But really, we are just so thankful to have our Lucky back, lying around the house, getting up to do her business, begging for food and positioning her big, white, furry self in the middle of all the action.   Whatever the future holds, we celebrate our second chance with our beloved senior citizen super doggie hoping to enjoy and treasure all we have had and all that is still to come.

 

 

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