Bob Cramer's Blog

You’ve got to hand it to the Sony marketing team. They really outdid themselves this time.

They have taken the old NBC”s “Must See TV” adage and made it a reality for a B grade movie with an ill-advised plot. Every American needs to man or woman up, get in line and spend some Christmas bonus money on a ticket for “The Interview”. No question about it, this needs to become one of the best-selling movies of all time because America does not negotiate with terrorists and we won’t let some young punk who inherited a crazed country tell us what we can and cannot watch.

Hats off to Sony for pulling this off. They played their hand to perfection, from the pre-release threat not to go forward, to the hacking incident that only fanned the flames of interest in everything Sony, to the canceled Christmas Day release. They even got the main protagonist in the movie to play his role in real life. He has taken the bait 100%. The only thing that they didn’t do was get Dennis Rodman involved.

Now it is time for us to do our part. We really have no choice. Even if we want to cover our eyes and stick our fingers in our ears, we need to see “The Interview”. It is our patriotic duty. We can come back and revisit if Sony’s shrewd marketing crossed the line and have a more thorough discussion about Hollywood in general, but for the time being, we need to lace up our boots, heat up the car and head on down to the local movie hole and like they said in the 1976 classic, “Network”, scream that we aren’t going to take it anymore.