Bob Cramer's Blog

Based on repeated trips to the mall, the world clearly needs one more great fashion brand named after a male designer. So with no expenses spared, I am pleased to announce the creation of my newest venture: Bob Cramer, London.

Now Ralph (Lauren), Tommy (Hilfiger), Michael (Kors), Calvin (Klein) and the rest of you, first of all, thank you for welcoming me to the club.  Please don’t see me as a threat, just look at Bob Cramer, London, as a chance to grow our collective market.

Yes, you will be seeing a lot of press coming soon, especially as I focus on struggling retailers needing something new to spiff up interest.   J.C. Penney’s will start with an exclusive on my women’s line, Abercrombie and Fitch will debut my young men’s line, and yes, for some extra royalty, I agreed to be the model.  Target too has promised that they are only going to take cash when selling my line so no worries.

Bob Cramer, London, has set a high bar with only American manufacturing, the finest Pauley’s Island Cotton, breathtaking design and color patterns and a full product line-up from pajamas to evening ware and everything in between.  When you buy a Bob Cramer, London product, you will know and everybody who sees you will confirm that you have arrived.  And wait until you see our children’s line, coming just in time for back to school, 2014.

Furthermore, Bob Cramer, London, is planning a public offering in the first quarter next year.  My dear friend, Mr. Kors, did pretty well with his IPO in 2011, and Ralph’s company has been no slacker either.   Analysts agree that Bob Cramer, London, has similar characteristics, but higher growth opportunities because of its newness and a secret, soon to be released, second brand focused on women’s hair products simply called “The Bob”.